Black Friday & Cyber Monday - Strategy for Big Retailers vs thoughtful touch of an Indie Shop
So today is the day; Black Friday. Didn't exist in the UK 10 years ago, I remember working in retail getting ready for Cyber Monday (''the day where the whole of the UK shops online'') and hearing that we must start following this trend from the US called Black Friday. We all remember the video footage of customers walking over each other and fighting over a TV when it first hit the UK.... It tells us that Christmas is coming and we shall start shopping instantly, after all
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